You’re no doubt aware of pay-per-click (PPC) advertising like Google Ads and LinkedIn Ads. After all, it’s impossible to enter a search query on Google without a few ads popping up above your results....
Today, the B2B buyer’s journey is complex as most buyers are navigating through the process on their own. By leveraging self-serve methods of researching a product and making a purchase decision...
Historically, there has been a lot of gripe between sales and marketing departments. Sales often feels as though marketing doesn’t provide them with the resources they need whereas marketing feels as though sales isn’t communicating their needs well enough. ...
Garnering a surplus of leads is great. But knowing which leads are most likely to make a purchase is even better. Lead scoring is the process of collecting as much data as possible ...
An effective marketing automation strategy is one that constantly evolves as new trends and insights emerge. Optimizing your marketing automation strategy is key to creating high-performing marketing campaigns. ...
Having a standardized database management process is crucial to successful marketing campaigns and programs. With clean, up-to-date, and useful data, your marketing team will be better equipped to make data-driven decisions and boost the effectiveness of your marketing initiatives....
Data hygiene is the practice of ensuring your organization has clean, well-managed data. Clean data is free of errors, accurate, and up-to-date. Whereas, dirty data is incomplete, outdated, duplicative, or inaccurate. ...
Inbound marketing is defined as a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience...