In an era when audience segmentation and personalized, highly targeted ads are all the rage, it’s easy to overlook the value of a solid inbound marketing strategy for both your brand and your sales funnel....
Ask any marketer what the biggest story of the industry was last year, and they’ll say ChatGPT. In this blog, we’ll break down the good, bad, and everything in between when it comes to AI and marketing....
We’ve all been feeling it… the effects of being on our devices all day long. Whether we’re catching up on the bombardment of emails that hit our inboxes immediately at 9 AM, reading up on industry trends...
An effective marketing automation strategy is one that constantly evolves as new trends and insights emerge. Optimizing your marketing automation strategy is key to creating high-performing marketing campaigns. ...