Historically, there has been a lot of gripe between sales and marketing departments. Sales often feels as though marketing doesn’t provide them with the resources they need whereas marketing feels as though sales isn’t communicating their needs well enough.
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Best Practices to Developing an Effective Lead Scoring Model
Garnering a surplus of leads is great. But knowing which leads are most likely to make a purchase is even better. Lead scoring is the process of collecting as much data as possible
4 Steps to Building a Killer Marketing Automation Strategy
An effective marketing automation strategy is one that constantly evolves as new trends and insights emerge. Optimizing your marketing automation strategy is key to creating high-performing marketing campaigns.
5 Best Practices for Database Management
Having a standardized database management process is crucial to successful marketing campaigns and programs. With clean, up-to-date, and useful data, your marketing team will be better equipped to make data-driven decisions and boost the effectiveness of your marketing initiatives.
5 Best Practices for Ensuring Good Data Hygiene (Part 2)
Data hygiene is the practice of ensuring your organization has clean, well-managed data. Clean data is free of errors, accurate, and up-to-date. Whereas, dirty data is incomplete, outdated, duplicative, or inaccurate.
Inbound Marketing: 5 Best Practices to Attract, Convert, & Close Leads
Inbound marketing is defined as a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience
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Content Strategy Playbook
Is your content collecting dust on social media? Blog posts going unnoticed? Emails sitting unopened in inboxes? That’s why we created the Möve Content Playbook – a no-nonsense, six-step system to build a buyer-centric framework for content development and distribution.
10 Steps to Building Case Studies That Convert
Case studies are your secret weapon. They go beyond marketing hype, offering tangible proof of your product or service’s impact. Ready to create case studies that convert? Download the checklist.
17 Steps to Build an Effective Marketing Engine for Startups
To establish your product as an indispensable resource in a crowded market, CMOs must have a deep understanding of the key components that make up a successful marketing plan and the tools necessary to create a solid marketing foundation.
The Essential LinkedIn Ads Lead Gen Checklist for Startups
LinkedIn is the best platform to reach decision-makers for B2B companies, but high costs can be daunting. Our checklist is your go-to guide for maximizing your ad budget, targeting the right audience, and getting better conversions.
The Growth-Stage Guide to Digital Marketing Automation
Digital marketing automation enhances your marketing engine by enabling complex strategies, data analysis, and personalized customer interactions beyond manual efforts. This guide offers growth-stage companies actionable strategies to fully leverage its power.
Digital Advertising During an Economic Downturn: 7 Steps to Budgeting Success
Discover how to maximize ROI, outperform competitors, and achieve long-term success during economic slowdowns with our proven 7-step budgeting system that identifies low-cost opportunities and optimizes ad spending.
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