Social media, since its inception, has moved through phases—especially when it comes to B2B marketing. No doubt, your social media marketing strategy has shifted and evolved in recent years, as it should!
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Marketing Like a Mastermind: 5 Marketing Tips to Learn from Taylor Swift (for B2B Businesses)
Taylor Swift is more than just a pop icon—she’s a marketing mastermind. Her ability to connect with her audience, create powerful branding, and tell compelling stories has made her one of the most successful artists of our time.
How to Leverage Paid Search: An Expert’s Perspective
While Search Engine Optimization (SEO) can play a vital role in a company’s marketing success strategy, paid search campaigns actually drive twice the number of visitors to your high-priority web pages.
9 Email Marketing Best Practices (For Startups)
It’s an important question and one that should not be ignored, especially in a startup organization. Email marketing is more than just another marketing channel to maintain.
7 Digital Marketing Trends That Will Dominate 2023
New year, new digital marketing trends! Each new year provides organizations, and marketers in particular, with brand new opportunities to optimize and revamp their promotional strategies. And let’s be clear,
Google Ads and LinkedIn Ads: Which Pay-Per-Click Ad Solution is Best For B2B Marketing?
You’re no doubt aware of pay-per-click (PPC) advertising like Google Ads and LinkedIn Ads. After all, it’s impossible to enter a search query on Google without a few ads popping up above your results.
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