Just Got Funding? Why You Need a Team of Marketing Experts Next
When your company finally secures funding, you might find that your instinct is to start hiring. Some leadership teams equate headcount with growth. More people on the team must mean you’re scaling faster, right?
Unfortunately, this is where many startups hit a wall. Internal marketing hires can take months to recruit, onboard, and integrate. Those slow timelines, compounded with the fact that early hires are often more junior or narrowly specialized than a team of marketing experts, could leave you with big gaps in strategy and execution. And during this time, while your new team is still ramping up, investors will be watching closely for signs of traction.
Achieving your funding milestones is an exciting time. However, keep in mind that you’ll need to prove you’re on a sustainable growth trajectory. While some steps might have the appearance of progress, you need the numbers to back it up. Choosing marketing experts and agile execution over slow in-house hiring can set you on the path toward real momentum.
Here, we’ll take a look at some of the reasons working with an outsourced team of marketing experts can save you time, effort, and capital while also helping you monitor ROI and build genuine traction.
The High Cost of Slow or Misaligned Hiring
Hiring can feel like building your team, but in reality, it can slow you down at a moment when you’re depending on speed and responsiveness.
- Time to hire: The average hiring process for a marketing role can take two to three months. When you consider the time it takes to onboard a new employee, it could be nearly six months before your new marketer is running campaigns independently.
- Limited scope: Many early hires are junior-level marketers. They are often skilled in one area such as social media or demand gen, but they lack the broader cross-channel expertise or strategic oversight your company needs right after raising.
- Costly missteps: While some early hires could be great for your company, those with more limited experience can miss key opportunities, allocate budget ineffectively, or set up key infrastructure poorly. When you’re focused on growth, those mistakes can set you back even farther and cost your team more money to fix.
Instead of accelerating growth, building your own early in-house marketing teams from the ground up can lead to slowdowns and bottlenecks. By the time everyone’s up to speed, your investors could already be asking: Where’s the traction?
The cost of getting marketing wrong can be significant. As many as 70% of failed startups cite poor marketing as a top reason for failure. Every time you delay execution or discover that marketing strategies are misaligned with the rest of the team, you’re burning through runway without proving market demand.
Speed, Flexibility, and Breadth Matter Most After Funding
So how can your team show that growth is actually possible? After you close a round, your investors will want to see market momentum, brand visibility, and systems in place that make the next phase of scaling realistic.
This requires both speed and breadth, which is easier to achieve with an already-established team of marketing experts. Here’s a glance at how they can help you get moving faster:
- Fast infrastructure setup: A specialized team of marketing experts can implement tools like HubSpot, set up CRM pipelines, refresh your website, and configure analytics in a matter of weeks, not months.
- Immediate campaigns: Paid ads, email nurture series, and targeted social campaigns can go live right away. This offers your team fresh data you can share with investors and early customers.
- Cross-channel expertise: You don’t have to wait for one marketer to build skills across channels. With a fractional marketing team, you get access to expertise in content, paid, SEO, social, and analytics all at once.
While you might be able to manage some marketing functions well without outside support, having instant access to marketing experts can help you navigate the nuances and reap greater rewards from your efforts. An example of this is that brands in their early stages that generate brand-building advertising see 58% higher sales value and 55% more profit than peers who focus solely on performance marketing.
The takeaway? If your team is only good at one element or another, or you don’t know which activities are best for your brand, you won’t see the best possible outcomes in terms of customer engagement, conversion, and retention. Growing companies that invest in brand awareness and perception alongside direct demand generation will grow both faster and stronger.
Fractional Marketing Experts Can Help Make the Most of Your Round
If you’re wondering how to get speed and expertise without overloading your budget or headcount, you’ve discovered where a fractional marketing model is most useful.
Rather than hiring a single marketer or trying to build a large in-house team before you’re ready, you can engage a team of marketing experts who operate as an extension of your company.
With Möve Marketing’s points-based model, you can:
- Run multi-channel campaigns immediately: Email, paid ads, social media, and content marketing executed in parallel. Even better? You don’t have to wait for internal hires to ramp up.
- Build scalable foundations: From marketing automation to analytics, fractional teams know how to configure and manage the systems you’ll need long term.
- Stay flexible: Scale marketing activities up or down depending on your budget, runway, or evolving priorities.
- Avoid getting locked in: Instead of having to pay high recurring salaries and risking underutilizing headcount, you can get flexible expert execution on demand.
This approach keeps your marketing highly adaptable and aligned with what your investors want to see in terms of early traction and scalable processes.
💡What do the results actually look like when you work with a team of marketing experts? Möve clients have reported:
- ✅ 2x increase in monthly website traffic to targeted content
- ✅ 22% average monthly increase in conversion rate for paid search leads
- ✅ 28.8% decrease in cost per conversion month over month compared to industry competitors
Final Thoughts
Just got funding? Don’t let your next move be one that slows you down. Internal hires can play important roles in your growth story. But right after raising, they can delay momentum when you need it most.
An outsourced team of marketing experts can help you:
- Show traction quickly across multi-channel campaigns
- Build scalable systems and infrastructure
- Get senior-level strategy, execution, and efficiency
- Offer concrete proof of viability with campaign metrics, inbound leads, and brand presence
With Möve’s fractional marketing model, you don’t need to wait months and burn through runway on hiring cycles. Choose to allocate points to what matters most to your team right now, whether that looks like launching a LinkedIn campaign or producing sales enablement materials.
Ready to put your funding to work with marketing experts who deliver results fast? Let's talk.
