MÖVE SPECIALTIES

Transparent Collaboration | Data-Driven Decision Making

A partnership with Möve means finding more leads and converting them to customers.  We believe transparent collaboration and data-driven decision making is the smart path to optimize all aspects of our clients’ demand creation, content marketing, and lead nurturing campaigns.  
 

STRATEGIC MARKETING PLANNING

We help to design your marketing mix based on your short-term & long-term business goals as well as our refined methodology.  With a thoughtful plan, the strategies we implement make a larger impact.

+ Discovery Session(s)
+ Audit Questionnaire 
+ Stakeholder Interviews
+ Go-to-Market Roadmap

DEMAND CREATION 

Through investigation and discovery, we map your customer journey from source to close to ensure your user experience delivers value to your customers at every stage of their lifecycle.

+ Buyer Persona Development
+ Optimized Conversion Opportunities 
+ Digital User Pathways
+ Customer Journey Blueprint

CONTENT MARKETING

We guide clients through content conception, production, and positioning for maximum exposure and relevance.  We discover where to repurpose our clients’ current content & where to infuse new content to elicit a powerful brand message.

+ Buyer Questions Index 

+ Positioning Statements - persona-based 

+ Organic SEO Scheme

+ Content Marketing Plan

LEAD GENERATION

We take charge in the optimization of all assets within our clients’ marketing automation platforms to maximize the impact for all buyer personas.  We believe capturing new business requires seamless automated strategies across all channels. 

+ Marketing Automation Management

+ Email Marketing - persona-based 

+ CRO Tactical Execution

+ Audience Segmentation/Database Cleanse

LEAD NURTURING

CAMPAIGNS

Through an inbound marketing lens, we define what an effective campaign should include, the channel to leverage, and help produce the key components & distribute to the marketplace.

+ Campaign Readiness Pulse Check

+ Omnichannel Campaign Mix

+ Lead Nurturing - persona-based

+ Channel Distribution Framework

SALES & MARKETING ALIGNMENT

Marketing & Sales alignment can be a challenge.  We help to ensure continuity in the message from marketing assets to sales collateral with the ultimate goal of streamlining the customer experience.

+ Lead Scoring Model

+ Sales Talking Points - persona-based 

+ Sales Team Interviews 

+ Go-to-Market Tools

LET'S TALK

Do you have a particular challenge you’re trying to deal with?
Contact us today and let's figure it out together.

PO Box 412
Salem, MA 01970

UNIQUE COLLABORATIONS

RUSS D'ARGENTO | FOUNDER & CEO 

"Kaitlyn has helped us greatly with the conception, strategy, and execution on a number of marketing initiatives.  As a rapidly growing and evolving company, Kaitlyn has been instrumental in bridging the gap between sales & marketing."

JAMIE DEBOLE | CO-FOUNDER & CEO 

"Working with Kaitlyn and her team at Möve Marketing has been an exceptional experience. Kaitlyn's marketing expertise and leadership has been extremely valuable to our business. Her knowledge, experience, and results-oriented approach made an immediate impact towards our business goals. She quickly earned the respect of the team and her affable personality made it a pleasure to work with her. Teaming up with Kaitlyn could not have been a more positive experience, and I look forward to working with her for the foreseeable future for all our inbound marketing needs."

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PO Box 412
Salem, MA 01970

©2019 by Möve Marketing