Take this scenario: Your business needs to drive growth as soon as possible, so your team decides to go all in on a single marketing strategy. With enough budget, it will probably pay off, right?
Unfortunately, this is rarely the case. For many growth-stage companies today, prioritizing growth over foundational learning and scaling marketing efforts without a validated direction can drain budgets with little return. If your team doesn’t have a clear idea of your company’s most effective messaging, target audience, distribution channels, and content types, it can be difficult to get the results you’re looking for.
Taking the time to test in advance before you scale your startup’s marketing is the way to go. Without new takeaways around what works best, even the most promising ideas might not pan out: While 80% of companies claim to ideate and incubate new ventures, only 16% successfully scale them. This suggests that without a clear, flexible strategy to guide your early marketing investments, your team might struggle to gain traction in relevant metrics and business goals.
A test-and-learn methodology gives you opportunities to experiment with different tactics, measure their impact, and double down on what leads to real results. With it, you can scale marketing efforts with confidence and bring in expert support exactly when and where you need it.
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