Kaitlyn Merolaa day ago4 minHow to Effectively Measure Your Top-of-Funnel Marketing Initiatives There’s an old quote by a man John Wanamaker you’ve probably heard of: “Half the money I spend on advertising is wasted. The trouble is, ...
Kaitlyn MerolaJun 159 minThe 3 Pillars for Effective Organic SEOWhen you’re considering where to direct marketing resources, organic SEO has to be a business imperative. Not only is it one of the few m...
Kaitlyn MerolaApr 231 minOur Content Strategy Playbook: Six Steps to Success [ Now Released ] Current events are causing distance and in some cases, disconnection. As we've moved through the phases of this COVID-19 crisis together...
Kaitlyn MerolaMar 233 minDoing More With Less: Is Coronavirus Sparking a New Normal?Navigating these recent tough times has been challenging and it seems it will only get more difficult in the coming months. On a persona...
Kaitlyn MerolaMar 171 minA Chat w/ Holdette: Women@Work I recently sat down with Holdette to talk about my recent life, as part of their Women@Work series. We covered a lot of topics but focuse...
Kaitlyn MerolaFeb 132 minMöve Marketing Joins Transformational Travel Council for 2020The Möve team couldn't be more thrilled to announce our induction into such a powerful group of innovative organizations comprising The T...
Kaitlyn MerolaJan 114 minRepurposing Content for Maximum Buyer Influence There are many benefits to consistently delivering digital content to your target audiences. In fact, there really is no downside to it. ...
Kaitlyn MerolaDec 10, 20193 minA New Year for a New Marketing Technology Stack that Keeps Everyone Winning The explosive growth in marketing technology is hard to ignore, with the market growing from roughly 1,000+ to over 7,000 solutions in th...
Kaitlyn MerolaNov 15, 20195 minIs there business value (revenue!) hiding in your current database? I guarantee it.93% of B2B marketers use email to distribute content. (source) This statistic is no surprise, right? When you hear it, you think about how...
Kaitlyn MerolaOct 21, 20193 minBuyers' Intentions - It's Beyond Simply Solving Their ProblemsAccording to the latest Data-Driven Marketing and Advertising Outlook from Dun & Bradstreet, 88% of B2B marketers say they should be focu...
Kaitlyn MerolaOct 10, 20194 minThe Pathway to Maximize the Impact of your Website Refresh: 3 Steps What is a website refresh? A website refresh involves the updating or modifying of a few sections or elements, rather than redesigning e...
Kaitlyn MerolaOct 1, 20194 minYour Customers: The Heartbeat of Your Content Marketing StrategyContent marketing is a business driver that can deliver an impactful ROI - if performed with a customer-centric approach. Far too many o...
Kaitlyn MerolaSep 12, 20194 minThe Right MQL Goals: How to DecideHow do you determine S.M.A.R.T goals for your marketing team? I think we’ve all heard the acronym “S.M.A.R.T.” but just in case you have...
Kaitlyn MerolaSep 5, 20193 minEmail Marketing: 3 Vital Aspects to Succeed & Realize ROIThere are countless organizations sending monthly e-newsletters through an email service provider or marketing automation platform to the...
Kaitlyn MerolaAug 23, 20192 minThe Anatomy of an Effective Social Media Content CalendarWe get questions from people all the time about social media. How do I use social media to grow my business? How do I know what to post...
Kaitlyn MerolaAug 5, 20193 min5 Ways to Connect to your Customers with a Reinvented Marketing StrategyHow well do you know your customer? As a leader at a small company, or perhaps you’re the owner, the answer you’d like to have to that q...
Kaitlyn MerolaJul 2, 20192 minCurrent Customers & Potential Customers: Drive Growth From BothAll small businesses want to find success, and once they’ve found it they want to grow. Although that seems obvious, it’s easier said th...
