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Our Team


Kaitlyn Merola Founder & CEO

Kaitlyn is a passionate leader in the digital marketing space. It’s her mission to effectively shape, manage and refine a holistic set of strategies utilizing user experience architectures, marketing automation tools, and campaign best practices to push the boundary in elevating the customer purchase journey.


Sam Fiorillo Head of Digital Advertising

Sam is skilled about blending creative work with data-driven strategy. He specializes in paid search and paid social campaign development, management and reporting. Sam brings experience in managing a team of paid search specialists while driving the adoption of data-driven strategy and automation across all projects.

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Hope Fowler Senior Digital Automation Specialist

Hope's impact is focused on delivering data-driven solutions to drive marketing automation success. From email marketing campaign development to thoughtful analytics reporting, she supports demand generation initiatives across all client partnerships.


Jill Makin Content Marketing Strategist

Jill brings a high-energy attitude to content curation and development. With a passion for storytelling, she crafts consistent, educational, and SEO-driven content to boost website traffic, satisfy search engine requirements and nurture best-fit leads.

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Zoe Wesley Social Media Strategist

Zoe's experience in social media brand strategy makes her a valuable player across all programs. She brings a drive to marry meaningful social media campaigns to analytics so all efforts are finely tuned for success. Zoe leads in achieving our goals in a big way. 

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Matty Wilson Marketing Operations Specialist

Matty's left-brain logic and right-brain creativity make him a dynamic marketing ops specialist. His expertise in leveraging marketing systems, automating workflows, and analyzing performance metrics ensures campaigns are finely tuned for success.


Megan Oosthuizen Content Marketing Strategist

Megan brings a thoughtful approach to brand storytelling while continuously evolving to heighten engagement rates and expand the reach of our clients' content through digital channels. She leans into her dedication to absorb varying subject matters to craft effective content marketing materials. 

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Grace Omohundro Junior Graphic Designer

Grace brings her energetic passion for design and advertising to every client partnership. She supports all graphic design projects. Grace has an acute drive to translate clients' visions into design strategies and brand elements across a variety of digital marketing materials. 


Cody Chief Barketing Officer

Cody's mission in life, and in his role at Möve, was to keep people smiling. He played a key role in all areas of the business, but with a main focus on our team's engagement and wellbeing. In loving memoriam 2010 - 2021.