Last updated: October 2025
3 Examples of a Google Ads Campaign Done Right
With the Google advertising network reaching 90% of internet users, a killer Google Ads campaign is clearly one of the best ways for digital marketers to extend their reach and generate best-fit leads. Today, capturing your audience’s attention often depends on delivering a quality user experience. Your users and buyers expect an engaging experience wherever they go, and your digital ads and their associated landing pages are no exception. With a compelling ad and a top-notch user experience, lead generation with Google Ads has never been more lucrative.
Consumers are more likely to click ads and then make a purchase on Google than on any other advertisement network, meaning a strong Google Ads campaign can directly support revenue growth for your organization.
Let’s dive into three Google Ads campaign examples from companies that have mastered the pay-per-click (PPC) ad. We’ll also offer tips for your team to apply these approaches in your own Google Ads campaigns.
1. Canva’s “No Alternative” Google Ads Campaign Overpowers the Competition
Our first example is from Canva, a design platform that came up with a clever way to thwart searches for competitors. When users search for the phrase “Canva alternatives,” the first ad they see is for … you guessed it: Canva! The ad copy reads “Canva - There’s No Alternative,” immediately redirecting straying users back to their platform and telling new customers that they’re the best option right off the bat.
When potential users click on the ad, they’re taken to a landing page. The first thing that catches the eye is large text that reads “Design like a pro.” Below that, the page begins to explain how Canva works and displays a button beckoning users to start a free Pro trial.
The page shows users everything that Canva’s platform can help them create, including marketing reports, proposals, logos, graphics, and more. It goes on to present the differences between their free and Pro platforms in more detail along with pricing information.
Among these Google Ads campaign examples, Canva’s ad is a great example of how to expertly leverage the right keywords to keep your organization at the top of search results. By using the specific keyword phrase “Canva alternatives,” Canva’s Google Ads campaign narrowed its focus to people looking specifically for their competitors’ platforms. However, when searching for those platforms, the first result on the page directs them to Canva and reminds them that there’s no alternative offering the same value.
2. Automox’s Free Trial Google Ads Campaign Entices Audiences
Second among our Google Ads campaign examples is a Google Ads campaign by Automox, a cloud-native IT automation tool. Their ad is the first thing users see when they search for IT automation tools, and it prominently showcases an offer for a 15-day free trial.
The landing page welcomes users with large text reading “Start now to securely patch, configure, and control all your endpoints in 15 minutes.” It also includes direct mentions of the platform’s benefits. On the right side, there is a form users can fill out to start a 15-day free trial. Below, page visitors can explore customer testimonials and awards to gather more information about the product’s credibility.
The promise of a free trial can attract leads instantly. When trying out a product or service for free, potential buyers have nothing to lose. Free trials can also build trust and offer less tech-savvy buyers the chance to explore your software and get comfortable using it. Automox is providing users with an offer to try their platform with the expectation that some will convert to paying users down the line.
3. Shopify’s “Enterprise” Google Ads Campaign Targets a Specific Niche
The last of our Google Ads campaign examples comes courtesy of Shopify, an eCommerce platform. In this particular Google Ads campaign, they chose to focus on an industry-specific keyword: enterprise. The ad, pictured below, directly targets enterprises looking to build or revamp their eCommerce store. Shopify’s goal is to direct users to their Shopify Plus platform, which aims to provide eCommerce enterprises with reliable and personalized eCommerce solutions.
Shopify’s landing page is immediately eye-catching, with text reading “Flexible, customizable, and super fast.” When users scroll down, they can see different enterprises Shopify has partnered with as well as benefits of the platform. Moving down the rest of the page, page traffic can see statistics, testimonials, and more.
With this particular Google Ads campaign, Shopify is targeting their enterprise-specific buyer persona. By including “eCommerce” and “enterprise” in their set of keywords, Shopify can push their ad to anyone searching for eCommerce solutions and ensure that the first thing their potential buyers see is their ad and brand. In fact, PPC ads can increase brand awareness by 80%! By tailoring their campaign to enterprise buyer personas, Shopify gives their ad a better chance of reaching their target audience and maximizing conversions.
Final Thoughts
Now that we’ve explored high-profile Google Ads campaign examples from top-performing organizations, the path between ad and click should be clearer. Your team can leverage keywords, offer free trials, and target specific buyer personas to optimize your own Google Ads campaigns.
Accounting for the fact that 65% of people click on these ads when they’re looking to make a purchase, a strong Google Ads campaign strategy could be an effective way to generate new leads for your organization.
Interested in learning how your organization can get the most out of your next Google Ads campaign? Let’s talk!
